State Farm x Haunted Mansion // Broadcast, Cinema, OLV, Social

Being a homeowner can be scary, especially if your home just so happens to be a mansion that’s also… haunted. But not to worry, State Farm is there for your “what ifs.” This cobranded spot promotes Disney’s new Haunted Mansion movie and features Rosario Dawson as her character, Gabbie, from the film alongside Jake from State Farm.

Art Director: Josh Johnson

Earned Media

Adweek: Jake and Rosario Dawson Get Frightened in State Farm and Haunted Mansion Collaboration
The Drum: Ad of the Day: Inhabitants of Disney’s Haunted Mansion seek coverage from State Farm
Little Black Book: Jake from State Farm Insurance Pays a Visit to Disney’s Haunted Mansion