State Farm NFL 2022 // Integrated Campaign

This year, Aaron Rodgers, Patrick Mahomes and a cast of new characters mistakenly assume they need to share something personal to get the State Farm Personal Price Plan.

Art Director: Josh Johnson

Earned Media

The Drum: Most Effective US Ads In September
ESPN: Patrick Mahomes says Andy Reid 'stole the show' in TV ad
AdAge: How State Farm is targeting Gen Z with new ads starring Patrick Mahomes and Aaron Rodgers
PopCulture: Patrick Mahomes, Aaron Rodgers Featured in New State Farm Commercials Ahead of 2022 NFL Season