Poise Olympics // Print, Social, OOH

27% of female athletes experience bladder leaks, and 3 in 10 alter how they play or quit all together. So following the 2021 Summer Olympics, when inspiration is at an all time high, Poise championed women to get back on the court and take on their biggest rival: bladder leaks.

Writers: Chloe Rockel & Yessy Downs
Art Director: Sarah Hollis
ACDs: Emily Walton & Sarah Uchison