State Farm Jazz Bath // Integrated Campaign
After the debut of our 2022 State Farm NFL campaign, we noticed fans couldn’t get enough of Patrick Mahomes’ rather unique bath routine. We knew this was a chance to capitalize on the organic social chatter and connect with millennials in an unexpected and fun way, which isn’t always easy for an insurance brand. So, we created an integrated campaign where we invited consumers to turn their ordinary bath into a #JazzBath.
Art Director: Josh Johnson
Earned Media
Adweek: Patrick Mahomes’ ‘Jazz Bath’ Saxophonist Gets a Real Album for State Farm
Muse by Clio: The Sax Player From State Farm's 'Bath Bomb' Ad Now Has His Own Smooth-Jazz CD
The Drum: US Ad of the Day: State Farm jazzes up bath time with its first album drop
Awards
2023 AAF Awards (District 6)
Gold – Integrated
2023 AAF Awards (Chicago)
Silver – Integrated
2023 MUSE Awards
Platinum Winner – Integrated Marketing Campaign
2023 NYX Awards
Silver – Integrated Marketing
2023 Shorty Awards
Winner – Humor
Winner – Comedy Video
Gold – Financial Services
Silver – Integrated Campaign
Audience Honor – Humor & Financial Services
2023 ADC Awards
Shortlist – Branded Content/Entertainment (Short Form)
Shortlist – Branded Content/Entertainment (Innovation)
Shortlist – Direct Mail
2023 Webby Awards
Finalist – Experimental and Weird
2023 Campaign US BEA Awards
Finalist – Brand Product Activation