@jakefromstatefarm // TikTok Launch

Jake from State Farm plays an important role in connecting with State Farm’s millennial and Gen-Z audience, so we went where they spend their time scrolling: TikTok. We launched @jakefromstatefarm on TikTok in November 2021. No insurance talk – just your typical millennial neighbor creating fun, unpolished content shot on an iPhone.

On July 4, 2023, @jakefromstatefarm reached 1 million followers 🎉

Art Directors: Josh Johnson & Randie Speir

Awards

2023 One Show
Shortlist – Social Channel, Single Platform

2023 Shorty Awards
Gold – TikTok Presence
Silver – TikTok Partnership
Audience Honor – TikTok Presence & TikTok Partnership

2023 AdAge Awards
Finalist – Best of TikTok

2023 dotCOMM Awards
Platinum – Social Media Marketing, TikTok